It's bad enough that we get that stupid letter pop up warning us about phishing scammers or whatever, and now they drop this ESRB warning on us. Not only is it x-box huge, but ... well, yeah, it's that. Couldn't they have just placed it on the bottom right somewhere... in the background somewhere?
"Hey, this game has blood!"
"There's a esrb rating, ma'am. Please take note of it."
"WHERE?!"
"On the bottom left hand corner of the screen right before you log in to the actual game."
"And I'm supposed to see that why?"
"Because it's there, ma'am."
It's called fine print and it's evident in every facet of our lives. Get with the program.