Obviously I haven't done any research on the what price points make the most money for predatory mobile games, but it's just amazing how excessive the prices are for some of them. Like, I've played a few non-PVP gacha games where I would have been willing to throw a few dollars at the game here and there, but when a single pull is $30+? Nope, you can have none of my money and I'll play for free, thanks. They're completely cutting off a large chunk of people who would pay a little for virtual content just to cater to the few who will pay a lot.
I guess it's just another one of those situations where consumers with more money than sense are feeding the predators and screwing it over for everyone else.
This game I play (Captain Tsubasa Dream Team) has probably one of the worst gacha practices and currency prices ever. Horrible rates, no pity pulls, etc etc, but you can look up its financial data and you'll find that they're doing damn too well thanks to people with too much money on their hands.
9 months ago they introduced a new step-up banner type where your chances to get the featured character increases with every step, and you're guaranteed it at the final (10th) step (zomg), but you can only pull with paid currency lol. Get the hell out of here f2p! Some units are exclusive too and don't join the general gacha pool later. And how much does it cost to guarantee a character from these banners? More than a $100.
It's dumb by all measures, but given how shitty the gacha practices are as I stated earlier, some players legit think the paid banners happening is KLab being generous LOL.