Honestly, I'm optimistic about the future and Shakespeare. At first I thought: kids today don't like Shakespeare; it's a waste to teach it to them if they'll never understand it. But after teaching it, I'm actually really pleased with the result. Most of my students hated Shakespeare, this is true. But! Some of them really enjoyed it. A lot of my Freshmen were touting on and on about how much they loved Romeo and Juliet and that they'd keep reading it until they died. One of my 9/10 kids (Sophomore) said that his favorite book was Hamlet. At first I thought he was kissing up, but he was never one to shirk criticism whenever he felt I needed it. When he's quoting Shakespeare on other projects, I know he loved it. His final project could have been about anything in the entire class from the past year, but all three parts of his project were Hamlet.
All I'm saying here is that the vast majority dislike Shakespeare. That's okay. That's how it was when I was a kid, when my dad was a kid, etc. I honestly didn't like him until I got into college. We can brand it any way we want (like YOLO Juliet), but there have been and always will be kids who love the classics and who are enamored with Shakespeare. His plays are going to stay in the English canon for centuries to come.
I enjoyed all the books I read in high school and I've read so much. In 9th grade it was Romeo and Juliet, that's really the only novel of Shakespeare that I've read, but during my senior year we read some of his sonnets, that I also enjoyed. I guess my favorite book would have to have been The Island of Dr. Moreau by H.G. Wells or Lord of the Flies by William Golding.